Welcome to R5
R5 is a consumer insight + innovation lab located in the heart of the historic Fulton Market District in Chicago's thriving West Loop. Created by designers for designers, our belief is that big ideas come by combining the right people, with the right tools, in the right environment. Our new lab consists of a world-class focus group facility and chic observation space, inspiration lounge, ideation gallery, and a rapid prototyping shop.







