our approach

R5 provides a beautiful, boutique setting for meetings, consumer research sessions, and events. Versatile spaces offer expansive and energizing views of the Windy City and the surrounding West Loop neighborhood.

Learn 

A state-of-the-art client observation room and comfortable, beautifully designed ideation spaces create the ideal conditions for sparking spirited discussions and gathering valuable insights. View the design lab

Create

Flexible and expansive spaces generate meaningul co-creation and jumpstart creativity. R5's research services provide the tools for a productive and energetic session. View the ideation incubator.

Build

The on-site fabrication lab is equipped with 3D printing and rapid prototyping technology. Enhanced capabilities bring designs from concept to reality, quickly and easily for iterative design research. View the shop.

Consumer learning services:

recruiting
facility rental
recording

hospitality
moderating
research consultation


 

cultural excursions
shelf sets
artifact library